Recruitment Sources Report

Overview

The Recruitment Sources report in Binti captures how applicants learned about the agency, providing insights into the effectiveness of various recruitment strategies. This information helps agencies understand which channels are most effective in attracting potential applicants.

Bar Graph

The bar graph presents a visual summary of the most common recruitment sources reported by applicants. It highlights the primary ways applicants heard about the agency, such as:

• Events
• Social Media
• Internet Search
• Word of Mouth
• Advertisement
• Family/Friend
• Other
• Transferred

The graph provides a quick overview of the most influential recruitment channels.

Table

The table below the graph provides a detailed breakdown of the recruitment sources. It includes a wider range of responses than the bar graph, capturing more specific ways applicants learned about the agency. Each row in the table represents a unique response option, giving a comprehensive view of all reported sources, including more granular details like specific social media platforms, types of advertisements, and other sources.

This combination of graphical and tabular data allows agencies to get both a high-level overview and a detailed understanding of their recruitment sources, supporting informed decision-making for future recruitment strategies.

How is data from this report populated?

Data for this report is sourced from the question, "How did you learn about our agency?" Caregivers answer this question during the self sign-up process. Alternatively, if a caregiver is manually added to Binti, an agency worker can answer this question on the Edit Application page.

What recruitment sources does Binti track?

The report will display user selections for the question, "How did you learn about our agency?" Depending on the category chosen, one or two sub-questions may be presented to gather additional information. 

How do I read this report?

This report is comprised of two parts: a bar graph and data table. 

Bar Graph

This bar graph shows how many applicants came from each recruitment source. The recruitment sources are listed along the bottom (X-axis) of the graph. The number of applicants is shown on the side (Y-axis). Only recruitment sources with at least one applicant are included.

Data Table

The data table shows how many applicants indicated each recruitment source, broken down by overall category (Option 1 column) and sub-question 1 (Option 2 column). A third column displays the total number of applicants that indicated each recruitment source.

What does "Blank" mean?

"Blank" appears as the recruitment source when the question, "How did you hear about our agency?" has no been answered. You can resolve this by selecting an answer to the question on the Edit Application page.

FIlters

This report includes a start and end date filter, allowing you to compare recruitment sources over time.

What data can I export?

A CSV download is available for this report. The download includes the following data points:

Application

Binti generated application ID.

Family

Binti generated or user generated (depending on agency settings) family ID.

Date of inquiry

Date of inquiry for the caregiver.

How you heard 1

Response to Overall Category for "How did you hear about our agency?"

How you heard 2*

Response to Sub-question 1 for "How did you hear about our agency?"

How you heard 3^

Response to Sub-question 2 for "How did you hear about our agency?"

How did you hear about
us details

Displays entry from open-text question.

* "Transferred from another agency" and "Other" will not populate in this column because they are open-text. Entries will be displayed in "How did you hear about us details".

^ The only data which will populate this column is "In another state (state selection dropdown)"

Filters

Use filters to customize the report to show only the most relevant data for your needs.

1. Click the "Add Filters" button.
2. Add your desired filters. Click "Filter" to apply them.
3. Click "Clear Filters" to start over.